What are Tags for?

Connectors

Tags are often applied to Sessions and Agenda Items, for tracking attendees' interests via marketing automation Certain Signal and reporting. See those topics for details.

Certain Signal

Certain Signal customers apply tags to the following data types in order to track the flow of that data to their target third-party system, such as Eloqua or Marketo.

Standard Registration Statuses

Custom Registration Statuses

Custom Registration Properties

Certain Signal customers also apply tags to the following, so that they can filter registration records in Signal by these values.

• Attendee Types
• Events

API 2.0

You can apply tags to the data types (technically known as "objects") listed below.

Any of these tags are exposed via Certain's API 2.0.

The APIs associated with the objects will return the associated tags if you include an includeList=tags attribute.

• Agenda Items
• Attendee Types
• Events
• Custom Event Questions
• Custom Profile Questions
• Custom Registration Properties
• Custom Registration Questions
• Custom Registration Statuses
• Standard Registration Statuses
• Sessions
• Custom Travel Questions

Future Use

The use of tags will continue to be extended to other areas of Certain in future releases.