Introduction

What's a  'digital event'? It's:

• An event where the entire event is provided as a webinar, as described in this topic.
  or
• An event with individual sessions provided as webinars: see Setting Up Digital Sessions

Certain provides out-of-the box integration with webinar providers  Zoom  and ON24.

You set up the webinars using the provider of your choice, with integration via Certain Signal Connector. You can do this directly from within Certain Platform, or in Zoom/ON24.

(If you use a different webinar provider, please talk to your Customer Success Manager at Certain about contracting Professional Services to set up a custom integration for you.)

See Digital Events Overview for a brief overview of the entire process, including Certain Signal Connector, Zoom, and ON24.

For details of the Certain Signal Connector and webinar provider configuration, see:

• Digital Events Using Certain Signal Connector with Zoom 
• Digital Events Using Certain Signal Connector with ON24

Items Covered

Jump down  to a section in this topic:

• Prerequisites
• Steps to Follow for each event

Prerequisites

Before setting up any digital events you will need the following, as explained in  Digital Events Overview:

1. These modules enabled in your Certain account:
   1. Certain Signal Connector
      1. and its Zoom or ON24 sub-module
   2. Digital Events
      1. and optionally its Join Emails sub-module
2. An account with your chosen webinar provider: Zoom or ON24
   1. One-off preparation in that platform. See:
      1. Digital Events Using Certain Signal Connector with Zoom or 
      2. Digital Events Using Certain Signal Connector with ON24
3. Account-level  Tags set up in Certain, which will be used to activate Flows in Signal Connector.
4. A Connection, Source and Flows configured in Certain Signal Connector. See:
   1. Digital Events Using Certain Signal Connector with Zoom or 
   2. Digital Events Using Certain Signal Connector with ON24

If you choose to connect to an existing webinar (rather than triggering that setup  from within Certain). then before setting up each digital event or session you'll need to:

1. Set the webinar up in Zoom or ON24.
   Note: The Webinar host cannot be  an event registrant in Certain.
2. Select 'Registration Required' for that webinar.
3. Copy its Webinar ID for use when setting up the event or session in Certain. (See step 7.4 below.)

Steps to Follow Per Event

Best Practice: Don't open the registration form(s) until this process is complete.

Enable the Digital Events  module and (optionally) its Join Emails sub-module in Plan > Configure > Options.

In the Registrant Details section of the registration form, select 'Enforce email uniqueness within this event'.
Zoom and ON24 require a unique email for a webinar registration.

If you're going to trigger the webinar creation (in Zoom or ON24) directly from within Certain Platform, follow the instructions in step 6 below.

Note: If instead you're going to connect to a webinar you've already set up in Zoom or ON24, then skip step 6  and go to the instructions in step 7 below.

To create the webinar (in Zoom or ON24) directly from within Certain:

In Event Setup > Overview, click Create webinar/meeting  and complete the details:

Select a webinar/meeting Service configured for your account;
probably Zoom Webinar, Zoom Meeting, or ON24.

1. Select a Connection (as set up in Certain Signal Connector).
2. Select a Presentation  Type
3. Select Hosts
4. Click Next

5. If you've skipped Step 6 above (creating the webinar), then instead of that, 
   to connect the event to a webinar you've already set up in Zoom or ON24:

6. In Event Setup > Overview, click Connect webinar/meeting and complete the details:

   1. Select a webinar/meeting Service configured for your account;
      probably Zoom Webinar, Zoom Meeting, or ON24.

   2. Select a Connection (as set up in Certain Signal Connector).

   3. Enter the Webinar ID (copied from setting up the Webinar in Zoom or ON24).
      Note: You can't use the same Webinar ID in more than one event (or for a session as well as an event session). It must be unique within your Certain account.

   4. Note: The event name, date & time, and registration capacity should match those of the webinar.

   5. Warning: You cannot change the webinar link after you've confirmed it.

   6. Caution:  If the webinar schedule changes after you've linked to it, remember to change it in the event.

   7. Caution:  If the webinar is later cancelled on the webinar platform, you will need to cancel the event and registrations in Certain.

   8. Optionally, configure the email template  created on Communicate > Digital  Event Templates.
      Each attendee receives an automatically generated  email with a link to join the webinar.
      (These are sent once an hour to include new attendees who haven't yet been sent one,)

   9. Apply the Tags to the object(s), such as Custom Registration Statuses,  that will activate your Flows in Certain Signal Connector.

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