A brand kit doesn't live inside a single event. It sits at the account level, so every event you build picks one up automatically. This article walks through building a new kit from scratch: pulling colors, a logo, and fonts straight from your website with Magic Fetch, then fine-tuning each piece by hand until the live preview looks right.

Start a New Kit

Brand kits live at the account level, not inside an event. Build one here, and every event you create picks it up automatically. (How that inheritance works has its own article. This one's just about creating the kit itself.)

1. From your Express dashboard, click the palette icon on the far-left rail. That opens your Brand Library, where every kit in the account lives.

2. Each card in your Brand Library previews what's inside it: two color circles, the heading font, and four core swatches along the bottom. The card with a gold star is your account default, the kit any new event uses unless you tell it otherwise. The panel on the right is the Component Sandbox. Hold onto that one. It becomes the most useful thing on screen once you start editing.

3. You've got three ways to start a kit. Scroll to the bottom of your Brand Library for three ready-made Quick Start Themes if you'd rather build from something than from nothing.

4. Or click New Brand Kit to start from scratch. It opens straight into the color editor with a default palette, labeled "Untitled Brand Kit" until you save it. Read the blue banner at the top: it explains the pattern you'll use across every section of the editor. Pick from the library below, assign it to a slot above, and watch the preview update live.
5. If your brand already lives on a website, skip the manual build. Click Magic Fetch at the top of the left rail instead.

Let It Read Your Website

1. Magic Fetch takes over the screen. Enter your organization's website in the field provided. Express scans the page for logos, colors, and fonts.

2. Click Fetch and give it a few seconds while it reads the page.

3. It pulls your three primary colors, plus whatever else it can find: logos, fonts, and images. Under each color swatch you get two options: Add saves the color to your library for later, and Apply drops it straight into a slot in this kit. Add All to Library grabs the whole set at once.
4. Hover over the logo it found and click Use as Primary to assign it in a single click.
5. Magic Fetch also pulls a hero banner, the wide image that runs across the top of a registration form. Images get an Add to Pantry option instead of Apply, since they land in your shared store first and get assigned to a slot afterward.
6. It reads your typefaces too, one for titles and one for body text. Between the colors, logo, banner, and fonts, that's four things pulled from a single web address.
7. None of it is saved yet. It's just a set of findings until you click Save to Kit.
8. Name the kit. The Create Kit button stays greyed out until you type something, so give it a name you'll still recognize later.
9. Click Create Kit.

Set Your Colours

1. Your kit is real now. The header shows its name instead of "Untitled," and there's no unsaved-changes warning next to Save Changes, since everything's already stored. The Overview screen summarizes the five things a kit holds, and the colors at the top came straight from your website. Nobody typed them in.
2. The left rail takes you to any of the five sections. In the color section, you'll find your active palette: four named slots, primary, secondary, surface, and text, each with its own hex code, and the sandbox on the right switches to "Updates Live" as you edit. Below the slots are seven ready-made palettes. If you skipped Magic Fetch, this is a fast way to start: one click sets all four colors at once.

3. To set a single slot by hand, click the small pencil next to its hex code. That turns the hex into a text box, so you can type the six characters directly, or click the color swatch itself to open an eyedropper.

Drop In Your Logo

1. This section shows your primary logo and favicon slots, plus the Logo Pantry below them. The pantry's "All Uploads" label matters: it's shared across your whole account, so anything anyone has uploaded is available to every kit. The kit itself only remembers which ones you picked.

2. Drag a logo out of the pantry and drop it into the slot you want.
3. Do the same for your favicon.

Choose Your Font

1. Click Typography to open the last section.
2. You'll see three slots: headings (your H1 through H3), body text (paragraphs), and buttons, which inherits your heading font unless you override it. If Magic Fetch found a heading font, it'll already show here. Body text usually stays on the default, since the fetch only fills in what it's confident about and leaves the rest to you.

3. Click Browse Google Fonts to add more. Search is built in, and each family previews with its classification and a sample line, so you can judge it before you commit to it.
4. Anything you add lands in My Library. Drag it to a slot the same way you dragged the logo. Once the kit looks right, click Save Changes.
5. Your Overview now shows the whole kit in one view: the palette, the logo, and the type. You'll land here every time you come back to this kit.
6. And that's it. Your new brand kit now lives in your account's library, ready for any event you build.