General Questions

What is Session Advisor AI?

Session Advisor AI is an advanced, paid for feature within the Certain Platform, designed to deliver highly personalized session recommendations. Powered by the industry’s leading AI recommendation engine, it leverages attendee profiles, stated interests, past event data, and insights from similar attendee behaviors to curate the most relevant sessions for each individual.

Recommendations are seamlessly delivered through an embedded script in your Session Catalog and can also be included in email communications, ensuring attendees receive tailored suggestions wherever they engage with your event content.

How does Session Advisor AI work?

Session Advisor AI leverages advanced AI algorithms to deliver personalized session recommendations tailored to each attendee’s unique interests and needs. Here's how it works:

• Attendee Profile Analysis: The system evaluates attendee attributes such as organization, job title, industry, registration details, and responses to attendee questions.
• Session Matching: It compares attendee data against session metadata, including titles, types, tracks, descriptions, custom fields, and other attributes to identify the most relevant sessions.
• Behavior-Based Recommendations: By analyzing past attendance and engagement, Session Advisor AI matches attendees with new sessions like those they’ve previously attended, even across past events.
• Interest-Based Popularity: The engine also considers session popularity among attendees with similar profiles and interests to suggest trending or highly relevant sessions.
• Exploration Options: Attendees can explore similar sessions to discover additional opportunities tailored to their preferences.

This seamless process ensures that each attendee receives recommendations that maximize their event experience while driving higher engagement and satisfaction.

What makes Session Advisor AI unique?

Session Advisor AI stands out as a premium solution due to its unmatched precision, flexibility, and attendee-centric approach. Key differentiators include:

• Deep Attendee Understanding: Unlike generic recommendation engines, Session Advisor AI goes beyond surface-level preferences by analyzing comprehensive attendee profiles, including job title, industry, organization, registration details, and responses to attendee questions.
• Advanced Session Matching: The engine uses a robust dataset that incorporates session titles, types, tracks, descriptions, and custom fields to ensure recommendations align perfectly with attendee needs.
• Behavioral Insights Across Events: Session Advisor AI leverages past event data to provide continuity, recommending sessions like those attendees found valuable previously, even across different events.
• Interest-Based Popularity: Recommendations are informed by patterns of attendees with similar profiles and interests, helping uncover sessions that resonate with broader peer groups.
• Seamless Multi-Channel Delivery: With flexible integration, recommendations are delivered directly through your Session Catalog via an embedded script and can also be included in email communications, ensuring maximum visibility.
• Explore Similar Sessions: Attendees can go beyond initial recommendations and easily discover additional sessions tailored to their evolving interests.

By combining advanced AI technology with a deep understanding of event dynamics and attendee behavior, Session Advisor AI delivers a level of personalization and engagement that sets it apart in the industry.

 

Who is Session Advisor AI designed for?

Session Advisor AI is designed to serve multiple stakeholders within the event ecosystem:

• Event Organizers: It helps planners create more engaging and personalized attendee experiences by ensuring that every participant is matched with the sessions most relevant to their interests and goals.
• Attendees: The platform provides a highly tailored experience, saving attendees time by curating sessions that align with their professional needs, preferences, and past behaviors, maximizing the value of their event participation.
• Marketers: Marketers can use Session Advisor AI to deliver personalized recommendations via email and other channels, boosting attendee engagement and driving session attendance rates.
• Event Technology Teams: Its seamless integration into existing Session Catalogs allows technology teams to offer a premium, AI-driven feature without extensive custom development.

Whether for professional conferences, industry expos, or corporate events, Session Advisor AI enhances engagement and satisfaction for all parties involved.

Integration and Setup

How do I integrate Session Advisor AI into my session catalog(s)?

Integrating Session Advisor AI into your catalog(s) is a simple process handled in collaboration with our services team:

Enable Recommendations:

Our services team will enable the session recommendation feature for your event and guide you through the setup process.

Configure the Widget:

A script, also referred to as a website plugin or widget, will be configured to integrate seamlessly into your session catalog. This widget can display recommendations in either a carousel or grid view, styled to match the look and feel of your catalog for a cohesive attendee experience.

Apply Filters and Limits:

Filters can be applied to the widget to exclude specific sessions from being recommended, ensuring relevance. Additionally, limits can be set to control the number of recommendations shown per attendee type or to stop displaying recommendations once an attendee has registered for a certain number of sessions.

Customize Display Settings:

The widget’s layout and functionality can be tailored to meet your event's specific needs, ensuring the recommendations enhance your catalog's usability and design.

Functionality and Performance

How often are recommendations updated?

Recommendations are batch processed every 24 hours to ensure they reflect the latest attendee and session data. For attendees who access the session catalog shortly after registering, on-demand recommendations are generated within 5 minutes, providing a near-real-time personalized experience.

How accurate are the recommendations?

Session Advisor AI delivers highly accurate recommendations by leveraging advanced machine learning algorithms and comprehensive attendee and session data. Its accuracy stems from:

Data-Driven Insights:

Recommendations are informed by a deep analysis of attendee profiles, session metadata, and engagement history, ensuring relevance to individual interests and goals.

Continuous Learning:

The AI improves over time by analyzing attendee interactions, refining its recommendations based on what attendees engage with most.

Precision Matching:

By comparing attendees with similar profiles and preferences, the system identifies sessions that are likely to resonate with specific individuals.

Customizability:

Filters and limits configured during setup further ensure recommendations are relevant and aligned with event goals.

While actual accuracy depends on the quality and completeness of the input data, Session Advisor AI has demonstrated high performance in personalizing recommendations, resulting in improved attendee engagement and satisfaction.

Privacy and Security

How is attendee data protected?

Attendee data protection is a top priority and is outlined in our privacy policy. All Personal Identifiable Information (PII) is anonymized before it is analyzed by Session Advisor AI, ensuring that sensitive data is never exposed during the recommendation process. For full details on how we protect and handle attendee data, please refer to privacy policy.