Where Your Brand Lives, and How Every Event Inherits It
What this article covers: where brand kits live in Certain Express, how one becomes your account default, and how every new event picks it up automatically, with room to override the colors for a single event. Nothing in this walkthrough changes anything, so click along without worrying about it.
A brand kit is your colors, your logos, your fonts, and your images, saved together as one identity. It lives at the account level rather than inside any single event. One kit is marked as the default, and every new event you build picks that one up on its own, which is why your events come out looking like your company without you styling them one at a time. That's also why a kit is worth setting up before your first event: get it right once, and everything you build afterward inherits it.
Find your Brand Library
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Click the palette icon on the far left rail. You're not about to edit this event's colors. You're heading to the place where colors are kept for every event you'll ever run.
The palette icon on the left rail opens your account-level Brand Library.
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This opens your Brand Library, where every kit on your account lives, including your first one if you haven't built it yet. Each card previews itself: two color circles, the heading font, and the four core swatches along the bottom. One card carries a gold star. That's the account default, the kit every new event gets built with, and it's the single most important thing on this screen.
Every saved kit lives in "My Brand Kits." The gold star marks the account default.
See what's inside a kit
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Click a card to look inside. There's more to a kit than color. Scroll down and you'll find the hero image that runs across the top of your registration page, a slot for a background pattern, and a media library of images to draw on. Colors, logos, fonts, and artwork, all held together as one identity.
Scroll down inside any kit to find its hero image, pattern, and image library.
Building a kit from scratch is the next how-to guide in this set. Looking inside a kit here doesn't change it. Nothing is saved unless you edit it and click Save.
Watch inheritance happen automatically
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Back on your events dashboard, Certain states the rule out loud. Express Architect lists every kit along the top, with your default one marked DEFAULT, so a new event is branded before you've typed a word. The Brand Identity card tells the same story underneath: your default kit, applied to all new events.
Express Architect and the Brand Identity card both confirm which kit new events will use.
Check what brand an event is actually using
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Open any event, and its overview shows a Configuration row. The Brand card in it names the kit that event is using, with its four colors underneath. The banner on the registration page, the color of the Register button, the typeface: all of it comes from there. Click the card to open the event's own branding screen.
Every event's Configuration row shows exactly which brand kit it's pulling from.
Override colors for one event, without touching the kit
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This screen answers the whole question. The kit is named at the top left and badged Kit Default, meaning this event is simply using the account kit. Every other kit on your account is listed below it, so you could point this one event somewhere else. Logo, font, hero banner, and background all read from the kit, and Color Overrides shows 0 of 4. The Color Tuner at the bottom is where you'd change that, and it would apply to this event only, leaving the kit itself alone.
The Color Tuner lets you adjust one event's colors without editing the account kit.
- Click Return to leave everything exactly as it is. You're back on the event overview with nothing changed.
That's the shape of it: kits live at the account level, one of them is the default, and every new event inherits it. Each event can still be steered on its own, without altering the kit behind it.
| If you change... | What happens |
|---|---|
| The account's default brand kit | Every event you build from here on inherits the change. Events already pointed at a different kit are unaffected. |
| The Color Tuner on one event | Only that event's colors shift. The kit itself, and every other event using it, stays exactly the same. |
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