The Overview: your landing screen

Open any event in Express and the Overview is what greets you. It's built to answer one question fast: where does this event stand right now. Four areas do that work, and each has its own job.

Start with the three cards across the top, because they're the ones you'll glance at first. Registrations shows how many people you have and how close you are to capacity. Page Analytics is about the registration page itself: how many visits it's gotten, and what share of those turned into a signup. Event Status counts down to the day, and clicking it takes you straight to Event Configuration.

Below those three cards sits the Configuration strip, and below that, Event Triage: a feed of everyone who registered or changed status, newest first. We'll cover both in the next two sections.

Event Triage: one feed, four ways to look at it

Before you get to the feed itself, look at the rail on the left. It's easy to skip, but it's the fastest read on the whole screen. It has the event's name, date, and location; whether it's upcoming; the ID you'd quote if you ever contact Certain Support about it; how many are registered against capacity; and underneath that, your people broken down by type and by status.

The Event Triage feed itself has four filter chips across the top: All, Attendees, Attention, and Recent. They aren't four different feeds. They're four ways of looking at the same one.

Attention is the one worth checking every morning. It isn't an error list; it's a list of people waiting on a decision from you. Each amber line names someone and tells you what status they're stuck in, whether that's still sitting at Invited a week before the event or something else that needs a nudge. Recent only shows what's happened in the last little while, so it's normal for it to come up empty on a quiet event. And All shows everything, unfiltered.

An empty panel in Recent means quiet, not broken. All four filters are reading the same feed, just narrowed differently.

The Configuration strip: one click into Brand, Form, and Reports

The row of four cards under the top three, headed Configuration, summarizes one area of your event each and links straight into it. The badges tell you whether that area has been customized for this event or is still running the account default, so a grey card means nothing's been switched on yet. Click any card and you're inside that area in one step. Brand and Form work the same way; Reports has three how-tos of its own, which is where the screen below comes in.

At the bottom of Event Triage, past the feed, there's a View Full Log link. The name undersells it. It doesn't open a log; it takes you to your full registrations list with everyone already selected and the bulk-action toolbar ready, so it's less a place to read history and more a shortcut to acting on your whole list at once.

Registration Analytics: how fast people are signing up

Click the Registrations card and you're in Registration Analytics, a closer look at everyone who's made it through your form.

Before you read a single number here, check the toggle in the top right: 7 days or 30. Every card and chart on this screen answers to it, so a quiet week can show you a screen of near-zeros even though the event itself has two dozen registrations on it. That's the window being narrower than your activity, not a fault. If a number ever looks wrong, this is the first thing to check.

Five cards run across the top, and each pairs a number with the context to read it by. Total Registered comes with the change over the last week. Confirmed is given as a share of your total, which is the more useful half of that card. Pending is the ones waiting on somebody, usually you. Cancelled is handed back as a drop-off rate rather than a raw count. Check-ins is your attendance as a share of everyone registered, and it sits at zero until the event day arrives.

Under the cards, Registration volume is your pace: daily new signups, the cumulative total climbing across the period, and your capacity as a ceiling line if you've set one. You're reading shape more than height here. A steady climb means your promotion is working. A spike followed by a flat line usually means one email did all the work, and nothing's replaced it since.

Attendee type breakdown shows who's coming, by the type they registered as. This matters the moment you have more than one kind of guest, because it tells you whether the mix is what you planned. Registrations by hour shows what time of day people sign up, which tells you when your audience is at their desk, and so when your next reminder should land. Status breakdown is the same people again, cut by registration status, including any custom status you've built yourself; a Waitlist status you created shows up here with its own colour and its own count.

Registration sources tells you where people came from: an invite campaign, a link on your site, a partner sharing it. Once you have more than one route into the form, this is the card that tells you which one is earning signups and which one you can stop spending time on.

The Registration funnel runs five stages top to bottom: page views, started registration, completed the form, confirmed, checked in. Read it as a set of leaks between one stage and the next. A big drop between started and completed means the form is asking too much. A drop between completed and confirmed means your approval step is where things stall.

The number that matters here is never the total. It's the biggest single drop in the funnel.

Page Analytics: what happens before people ever register

Registration Analytics only counts people who made it through your form. Page Analytics counts everyone who reached the page at all, including the ones who never started. You can open it from the Page Analytics card on Overview, or from the button at the bottom of the Registration funnel above.

The same 7-day or 30-day toggle sits in the top right here too. Five cards count arrivals instead of registrations this time. Page Views is every time the page loaded. Unique Visitors is how many actual people that was, and what share of views they account for, so views running well above visitors means the same audience is circling back rather than new people finding you. Sessions is one for each visit, with how many pages they looked at while they were there. Avg Time on Page is counted in active seconds, not a tab left open in the background. Conversion is the share of unique visitors who completed registration, and it only counts visitors who saw the page during the selected period.

The Traffic chart plots the same two numbers over time: views and unique visitors on one line each. The gap between the lines is the part worth watching. When they move together, you're reaching new people. When views climb and visitors stay flat, the same audience is coming back to the same page.

Referral Sources shows how people arrived: Direct means they typed the address in or followed a link that carried no source with it. This one pairs with Registration Sources further up: Referral Sources counts who arrived, Registration Sources counts who signed up. Sessions by Hour is the same idea as Registrations by Hour, one stage earlier in the story.

The Click Heatmap plots where people clicked on your page, on a grid. Use it to confirm attention is landing where you meant it to. If your register button sits below where people are really clicking, this is the one place that tells you.

The Conversion Funnel at the bottom is the same breakdown as the Conversion card above it, laid out across four stages: page views, unique visitors, sessions over 30 seconds, and registrations. If you haven't wired up conversion tracking for this form yet, you'll see a note that the metric needs trackConversion() fired on submit before it can populate.

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