Managing and Applying Brand Assets in Express
What this article covers: Your header banners and page backgrounds live in two shared libraries, and every brand kit in your account can draw on either one. Upload your own artwork, drop it into the slots a kit offers, and watch it land on a real registration form, the same picture Form Builder hands your team the next time they build an event.
Where your brand assets live
Brand assets live with your brand kits, not inside any single event. Open Brand Settings and click the palette icon on the far-left rail to get there.
A brand kit holds five things, and the two you're working with here sit at the bottom of its Overview: Graphics & Patterns, and Images. One thing worth flagging before you go further, because it catches people out: the kit's Hero Image and Pattern are a separate pair of single slots up on that Overview card. They're not the same library, so changing one won't touch the other. Click Manage Graphics to open the real thing.
Setting up Graphics & Patterns
Graphics & Patterns is where you define which header banners and page backgrounds show up in Form Builder. There are six slots in total: three for banners, three for backgrounds, each one labeled Primary, Option 2, or Option 3. You're not locking in a single image here. You're building a shortlist, and whoever creates the next form chooses from it, starting with whatever you've set as Primary.
Below those slots sits the shared library they draw from. Add your own artwork one of two ways: click + Upload New, or drag a file straight into the tile.
Either way, your computer's file dialog opens, and you can select as many files as you like in one go. They land in the library right away, with no confirmation step, and a moment later you'll see a count confirming how many came in.
Every file you upload here is shared across the whole account. Any kit can use it the moment it lands, so you only have to upload the same banner or logo once.
Once a file's in the library, you'll see its filename, its size, a delete icon, and a drag handle. Assigning a file to a slot is a drag, not a click, and that delete icon removes the file for every kit that's using it, so double-check before you use it.
Setting up Images
Click Images to open the second library. The six slots at the top haven't moved, they're the same ones you just saw. What's changed is the drawer underneath: instead of graphics and patterns, you're now choosing from photographs. Both libraries feed the same six slots, and both are shared across your whole account.
Once your banners and backgrounds are set the way you want them, click Save Changes to lock in what you've added.
Seeing your assets on a real form
Once you've added your graphics and images, head to Events to see them at work.
Open the event you want to point at your updated kit.
Every event has a Brand card, and it names whichever kit the event is currently using. Click the card to open it and make a change.
This is where an individual event picks its kit. The panel on the right shows a live preview of that event's registration form, redrawn using whichever kit you select.
Choose a different kit, and the banner, background pattern, and font all update together, because they all travel with the kit. Click Save to apply the change to the event.
- Brand assets live with the brand kit at the account level, never inside a single event.
- Graphics & Patterns and Images are two separate libraries, but they feed the same six slots: three header banners, three page backgrounds.
- A kit's Hero Image and Pattern are separate single slots, not part of this library.
- Anything you upload joins a shared library that every kit in the account can draw from, so there's no need to upload the same file twice.
- Deleting a file removes it for every kit using it, so check before you click the bin.
- An event's Brand card shows which kit it's using. Change the kit there, and the banner, background, and font update together.
- Click Save Changes in the brand kit, and Save on the event. Skip either one, and your update won't stick.
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